As voters cut cords, campaigns rethink ad strategies

Streaming and social media have grown in allure as broadcast and cable TV has become less effective.
An iPhone displays the Facebook app in New Orleans, Aug. 11, 2019. (AP Photo/Jenny Kane, File)

In the run-up to the 2020 elections, the liberal super PAC Priorities USA blanketed the airwaves in critical swing states with $77 million in television advertisements, attacking then-President Donald Trump and boosting then-candidate Joe Biden.

When Biden seeks re-election next year, Priorities USA will abandon traditional airwaves in favor of Facebook, YouTube and other digital channels.

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