Data brokers targeted in Calif. consumer privacy bill

The Delete Act would make it easier to request online information be deleted.
A line-up of Apple iPhone 13s. (AP Photo/Richard Drew, File)

California lawmakers are poised to pass a first-in-the-nation law that would allow consumers, with the click of a button, to tell all data brokers to delete their personal information, similar to the National Do Not Call Registry.

The Delete Act, which borrows elements from bipartisan legislation introduced in Congress, aims to strengthen a 2019 California law that requires data brokers to register with the state. It would also make it easier for consumers to exercise their right to request that their information be deleted under the 2018 California Consumer Privacy Act.

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