Politics

Gubernatorial ad spending surpasses $1 billion

The surge in spending was bolstered by a few ultra-wealthy candidates.
California gubernatorial candidate Tom Steyer speaks during an election night event Tuesday, June 2, 2026, in San Francisco. (AP Photo/Noah Berger)

Candidates running for governor and the outside groups that support them have spent more than $1 billion on television and digital advertising, with five months still remaining before voters head to the polls in this year’s midterm elections.

A new report by the Wesleyan Media Project shows candidates running in the 36 states that will elect governors this year have dropped $713 million on advertising. Outside groups have poured in another $355 million on behalf of the candidates they support or against those they oppose.

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