Strict limits on targeting consumers by using “geofencing” are now in place in Washington State after key provisions of a sweeping health data privacy law took effect Sunday.
Under the Washington My Health My Data Act, it is now illegal to create a virtual boundary — known as a “geofence” — within 2,000 feet of a location that provides in-person health care services, if the geofence is used to target consumers based on their health-related needs.
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